Saving time, increasing productivity, B2B brands communicating faster and strengthening customer loyalty. These are the advantages of integrating a professional email marketing solution into other systems. In this guest article. Our partner Inxmail explains how email interfaces can enrich a company’s success and what needs to be taken into account.
- Data exchange in a large system landscape takes place in the background
- How to Integrate Email Marketing Applications with a CRM System
- Save time and resources and really use your own data
interface solutions
Professional email marketing solutions can be integrated into almost any system landscape. The only requirement is the so-called . API, an interface business owner database for providing or receiving data. Email marketing programs usually have such an interface. B2B brands Since every system landscape is different, integrations can also have different forms: from simple data exchange in the background to seamless integration into an existing system.
But what all integrations have in common is the great advantage that each specialized application can perform its task and thus synergies are created.
Faster communication
By integrating an email marketing solution into a CRM system, both marketing and sales use the same data: After sending a mailing and corresponding reporting, for example. Marketing receives meaningful information about which topics generate leads. Sales can use this to draw conclusions about which topics are most popular with which target group and which mailings have already been sent to recipients. This increase in efficiency how to introduce ai tools to your sales team and productivity is only possible thanks to the data flow between the two solutions. Of course, these synergies also arise when connecting with other systems.
Work more productively and legally safely
What other factors play a role when it comes to working more productively?
- Reduced manual effort: The email marketing software should be connected in such a way that as many processes as possible can then be automated – for example, the transfer of online shop content into a mailing.
- Legal security through the same database: Marketing authorizations and tracking permissions can be managed in both systems in a . GDPR-compliant and automated manner. This is because CRM and email marketing tools share the same data. The email service provider (ESP for short) must of course meet the GDPR standards.
- The right software:B2B brands Professional email marketing solutions provide placeholders for mailings. These are replaced in real time with data from the connected systems, such as CMS or CRM, when sent, and allow content to be automatically incorporated into the mailing.
Personalized content is relevant
Highly personalized mailings are not only created through data synchronization as just described. Target group-specific segmentation of the valuable data from the CRM system, for example according to geographical or demographic aspects, can ba leads also increase the level of personalization. And mailings with dynamic content show the current offers from the online shop every time the page is opened – tailored to the interests of the customer. Both examples increase the relevance of the mailings for the respective recipients.
Payout in two ways
It’s no surprise: integrating an email marketing solution costs time and money. More or less depending on the complexity of the system landscape. However, the investment usually pays for itself very quickly through increased productivity and success. The quality of the data also increases and has a positive effect on subsequent campaigns. In the long term, companies save time and resources and can look forward to increasing their customer and brand value.