Automation helps save precious
Time: if an automated software collects, catalogs and analyzes data, the sales team can focus on acquiring and converting new leads.
Automation helps prevent human errors : errors that can produce serious consequences on the inbound sales process can be predicted thanks to the use of automated tools
Automation Drives Efficiency: Automating your inbound sales process helps you complete repetitive, routine tasks in less time and with more accuracy.
In this article we will talk about:
How to Automate Your Inbound Sales Funnel
How to Integrate Automation into Your Sales Process
How to Build a Successful Funnel in 5 Steps
l
One of the key steps to successful inbound
Marketing automation is defining the sales funnel.
The sales funnel consists of a path divided into various phases during which the potential customer goes from becoming aware of the existence of a new product or service to the decision to make a purchase or sign up for a subscription.
By creating a clear and concise sales funnel, your company will be able to more effectively guide your customers through their customer journey, while increasing the likelihood of closing a sale.
The stages of a sales funnel are:
Awareness: Leads discover a new product through content marketing activities directly from your communication channels, such as your profiles on social media platforms. To increase awareness, you need to create content that can attract attention and invite interaction
Interest: Once leads are aware of your offer, they may want to know more. This is the time to offer them your most informative content, such as webinars and blog posts, to convince leads of the value of your offer.
Decision : After considering all their options, leads may feel the need to request additional information (for example, shipping costs and times, payment methods, requirements for returns or exchanges, etc.). At this stage, you can ask them to answer a Chinese in America questionnaire or request the help of a sales consultant.
The Importance of Automation in the Inbound Sales Process
Sales Automation
Sara Balleroni, Daniel Casarin, Emanuele Anselmi and Alberto Beccari
Webinar & Live Q&A – June 22nd
DOWNLOAD THE COMPLETE WEBINAR MATERIAL ›
How to Integrate Automation into Argentina Phone Number List Your Sales Process
Every company has an interest in increasing its leads: attracting new (potential) customers generally translates into greater profits.
At the same time, it’s no longer enough to rely solely on Excel spreadsheets and Gmail addresses to handle the amount of work needed to turn those leads into customers.
