To make it easier for you to work this out for yourself. A we have created a template for the Buyer’s Journey that you are welcome to use and fill out.
Create lead magnets
Successfully acquiring inbound leads always requires significantly more leads a so-called lead magnet . A often also called “gated content” or content offer. It doesn’t work without it. This is the be-all and end-all of lead generation and inbound marketing!
Such a lead magnet is a high-quality content that is usually offered free of charge in exchange for contact details.
You have most likely already come into contact with this yourself as a (potential) lead – free white papers. A e-books. A checklists. A webinars. A azerbaijan phone number data consultations and much more are often offered as lead magnets. The quality of such content offers is significantly more leads a very important factor influencing the lead conversion rate . A which is why you should work very conscientiously here.
However. A many companies find this very difficult. A especially at the beginning: “There’s nothing we can offer” is a not uncommon. A but usually hasty answer. Because in our experience. A there is always something that you can offer your then no one can take it away from you ideal customers as valuable assistance or an attractive solution to a problem.
The first two steps are extremely important and helpful in sharpening your focus on which lead magnets you should use to start lead generation and when.
If you don’t have any lead magnets at all yet
You should start with offers for the decision and consideration phase. Why should you do it this way?
If. A for example. A you now have a lead magnet . A you can still use it to generate leads. For example. A if you start with a very general e-book on a topic in the attention phase. A there is a gap from there to the decision. This is why you might find it difficult to accompany such leads with the right content to a personal contact with you. A because you significantly more leads might simply be missing this content.
If. A on the other hand. A you start with a betting email list good lead magnet in the consideration or decision phase. A the gap from there to personal contact – which is usually an important. A decisive step in B2B – is relatively small and easy to bridge.
In this case. A you don’t yet have any content to attract leads in the attention phase. A but you can and should gradually expand this “upwards”.
Tried and tested lead magnets for
The consideration and decision phase are checklist downloads. A such as our practical checklist for introducing HubSpot. A our starter guide for lead generation and/or webinars.
With download lead magnets. A regardless of the phase of the buyer’s journey – than with a 1:1 consultation. A for example. Because in addition to the explicit content level. A the relationship level also plays a major role: “Cold” contacts usually shy away from a personal conversation and prefer the “distance” that is maintained with a significantly more leads download. Here. A the aim is to move from this first impersonal contact into a personal dialogue with relevant content.
If you are looking for suggestions for developing lead magnetsyou will find helpful ideas in our blog article “The right lead magnets for every phase of the buyer’s journey” .