Online lead generation and technology are inextricably linked. Successfully acquiring leads therefore requires not only a solid conceptual basis, but right lead generation software also the right set of software tools to be able to work with the leads sustainably. The best inbound marketing strategy is of no use if there are deficits here!
Important tip at this point:
Be sure to think long-term! We often see that a lot of effort and money is invested in short-term lead generation, but due to the limitations of tools, isolated right lead generation software solutions, data silos and/or the lack of synchronization, e.g. with a CRM, success bangladesh phone number data is either nipped in the bud or only ignites a flash in the pan.
A few typical technical errors B2B lead generation:
- B2B leads are acquired without business email addresses (instead Gmail, T-Online, Web.de etc.)
- GDPR is completely ignored or poorly implemented
- There is no classification or qualification, which is an important basis for successful lead scoring
- Too little digitization – leads come the 5 commandments of entrepreneurship – to earn in as a form via email and are recorded manually
- There is a lack of discipline and “hygiene” in data and lead management
- There is no connection to the CRM and no central data storage
- Cumbersome manual post-processing right lead generation software because various non-integrated tools are used
New leads go directly to sales and there is no coordination between marketing and sales
It’s definitely worth investing a little more in a really good tool and participating in it in the long term, rather than relying on a cheap solution. We know both worlds – also from our own painful experience. Investing in sustainability definitely pays off here, even if it costs more money! HubSpot offers
the ideal conditions for gaining more qualified leads . But the software is not only ideal for lead generation, but also for working successfully betting email list with leads in the short, medium and long term. HubSpot is an all-in-one software for inbound marketing, sales and customer service. This allows you to avoid all of the mistakes just mentioned, so that you build a sustainable basis with new leads. This is incredibly important, especially for functioning lead nurturing !
HubSpot’s Marketing right lead generation software. Hub Professional includes everything you need for successful lead generation, including:
- calls-to-action
- forms and pop-up forms
- landing pages with A/B tests
- Possibility of integrating lead ads (e.g. on LinkedIn)
- chats/chatbots
- email automation
- marketing automation
- Smart Content
- Clear analytics for all elements
- First-class CRM
- AI texts
If you’re interested in getting started with lead generation with HubSpot, download our B2B Inbound Lead Generation Starter Guide .
5. Create visibility for the lead magnets
Et voilà! Persona defined, buyer’s journey worked out, lead magnet developed and software purchased! The landing page with the high-quality lead magnet is ready and all the lights are green.
It is unfortunately a fallacy to think that right lead generation software things will now “take off”. Landing pages are often used in temporary campaigns, for example, and are not always integrated into the navigation. This means that visibility is often poor, at least at the beginning.
And now?
In order for a conversion to take place on your landing page, you obviously need good traffic, i.e. qualified visitors to this page. The landing page needs visibility!
Again, we recommend using a first-class tool like HubSpot, with which a quick look at the landing page analytics immediately reveals what the key figures are like.