So you should first internalize this. Behind every lead that is ground through the mill of an email funnel. A there is always a person who not only of successful lead nurturing has interests. A questions and problems. A but is often also influenced by numerous factors.
1. Not enough relevant content
Often in online marketing. A lead generation is done in a very blunt manner and with little good content . You only have a well-functioning lead magnet. A such as a white paper. A a checklist or a webinar. A but not much else in the way of armenia phone number data relevant content. This is then a central problem. A which often leads to a cascade of the problems described below.
Effective elements for lead nurturing of successful lead nurturing are always relevant. A solution-oriented and helpful content that binds new contacts to your brand. A underlines expertise and thus increases trust.
2. No understanding of the buyer’s journey
A lack of content in lead nurturing is often accompanied by a lack of understanding of the phases a contact goes through. A from the attention phase to the consideration phase and the decision phase. A and which content is necessary in each of you earned it with time successful lead nurturing case. Good lead nurturing should therefore be based on a clearly defined buyer’s journey – and of course on well-developed personas. This creates a much better understanding of which content should be available and at what point in time it should be used.
3. No relationship is built
Marketing automation tools make it easy to forget betting email list that. A in the end. A it’s all about people. People buy from people and need to trust the brand and the people who represent them in order to make a purchase decision. This is also the case. A especially in the B2B sector. A where there are very often sales processes that always involve 1:1 contact. A good relationship can easily be built with personal approachability and good. A helpful content. It can also be helpful to network with new leads on social networks or to send friendly inquiries.