In this blog post. A we will explain why this is the case and also which crucial ingredient is needed for effective lead scoring in the B2B sector.
In our experience. A in order to implement clean lead scoring with HubSpot. A it is first important to understand what lead scoring actually is and Hub Spot Lead Scoring Useless how you can use it (meaningfully) for yourself.
What is lead scoring?
Simply put. A lead scoring is the process of assessing contacts. A i.e. people – these are usually potential customers – in terms of how valuable colombia phone number data they are to your company and how good their sales prospects are. The aim is to find out which leads you should focus your marketing and sales energy on.
Here. A one should not focus too much on the Hub Spot Lead Scoring Useless fact that everything has to be automated. A but rather that the quality is good and the system works.
Although lead scoring does not require a specific scheme in principle. A a score achieved is often defined as a criterion (e.g. a maximum watch the full episode on youtube: of 100 scoring points). But in our experience. A caution is advised here.
Various factors are or should be taken into account in lead scoring:
- Explicit lead scoring factors. A such as demographic characteristics of contact (lead) and company (account) – telephone. A function in the company. A industry. A number of employees. A turnover. A location. A …
- Implicit lead scoring factors such as conversions (form submissions). A page visits. A email clicks. A email opt-in. A …
And it is precisely these factors and their Hub Spot Lead Scoring Useless definition that often pose the problem. But we’ll come to that in a moment. First of all. A we should clarify another important question regarding lead scoring (with HubSpot).
For whom is lead scoring actually important?
In principle. A every company that systematically betting email list works with leads in marketing and sales should use scoring criteria – even if they are very simple. A such as “Priority A. A B. A C”. It doesn’t really matter whether you use something like this as a Hub Spot Lead Scoring Useless parameter or award a score. The
only important thing is that you can understand what – to put it simply – “better and worse” leads are. This simply helps with the segmentation of contacts and thus with the control of measures.
How does lead scoring work (technically) with HubSpot?
HubSpot’s professional tools offer the option of applying a scoring system to contacts based on a special scoring function. This is essentially a property field in which a calculated number is generated based on certain self-defined criteria. Here you can determine positive and negative factors.
Example of calculating scoring numbers:
- If a contact has requested a specific white paper. A he or she receives +10 points.
- If he has unsubscribed from all emails. A he receives -50 points.
These are just two of any number of factors that can be used – and the points added or subtracted are also freely selectable. And so there is a Hub Spot Lead Scoring Useless number in this scoring field for every contact. The maximum number of points corresponds to the addition of all possible positive attributes. This can be 10. A 63 or even 500.