How to carry out this important organic positioning strategy and boost your brand

Do you want to rank your website at the top of Google? Then you need to show the search engine that

you are a reference for other websites. And that is what off-page SEO is for, a branch of SEO !

Don’t think that putting effort into on-page SEO is enough . Well-structured pages, relevant

content and keywords are essential for optimization, but it’s no use just focusing on your website.

Off-page SEO was created so that your strategies also focus on the external part . And that

is where you can search for links and mentions for your pages and show how they are relevant to the

market, something that is decisive for the Google algorithm .

Next, you will understand:

Keep reading to find out everything!

What is off-page SEO?

Off-page SEO is a set of strategies hong kong phone number list applied outside of your

pages to demonstrate their relevance in the market and, thus, improve their positioning in search engines .

Google doesn’t just want to find your content, understand what it’s about, and notice how your pages

are structured. Google also wants to know how your website relates to what else is on the

Internet .

If your website receives links and mentions from other pages, and if these are relevant and

trustworthy, it will have more points with Google. After all, people only share and reference things

that are truly of quality and offer some value to them.

Consider, for example, a page with decoration tips on an architectural firm’s website. If

several blogs on decoration, architecture and design cite that page, or better yet, if it receives links

from major magazines in the sector, it must be a great reference, right? Well, that’s how Google thinks too.

Building that network of links that lead to your website ( backlinks ) is a practice known as link

building .

Off-page SEO, however, is not limited to this practice . The strategy encompasses all measures

taken outside the website, meaning that all link building with other sites, even if they do not generate

backlinks, is considered valid for optimization.

Do you know why? Because Google does not only consider the links to the page as a ranking factor. It

also considers mentions of the website or brand to assess its relevance to the market.

Therefore, an off-page SEO strategy should not only focus on generating backlinks. A simple mention

can also be valuable! However, links have more weight for positioning and cannot be left aside. You

will soon understand why!

What is the importance of off-page SEO?

Off-page SEO must be commercial process: the main steps included in the optimization strategies to

conquer the first places on the results page.

For the search engine, the links and mentions that a website receives show what other sites think

about it. This is a strong indication of its relevance to the market, which is decisive for its ranking

in Google .

This chart shows the weight of off-page SEO in page rankings. According to a study by Moz , off-page

factors (highlighted in the chart) have a weight of more than 50% in Google ranking.

To understand why this linking to other sites is necessary, it is also important to understand the value

of links.

Links are the essence of the Internet. It was based on the interconnection between pages and

documents that emerged in 1990 and works to this day. They are what take the user from one place to

another until they find what they are looking for. And Google searches also work based on this.

Google’s work begins with crawling web pages .

To do this, it follows the path indicated by hyperlinks . Therefore, when the robot accesses a page, it

indexes the content , keywords and other useful information and then follows the links that are

referenced on it.

In this process, Google also notices the relationship between these pages through internal links .

If Google considers a website to be popular, trustworthy, and authoritative in its market, and that site

has links to other pages, it passes that value on to them as well.

This transmission is known as link juice , an important concept for link building. Link juice

represents each share of the positioning power that a page transmits to the destination pages of the

links that are referenced on it. This concept applies to both internal and external links.

What are the differences between off-page SEO and on-page SEO?

Off-page SEO and on-page SEO afb directory are the two sides of the optimization strategy. Although

they are different, they interact and must be worked together to improve their results.

But we can say that it can start with on-page SEO. These strategies are under your full control and are

applied within your pages, both in the content and in the structure.

For example:

• Publication of content.
• Keyword optimization.
• Editing titles, subtitles, meta tags .
• Creating links for internal pages.
• Editing page codes.
• Definition of structured data .

These measures are necessary for Googlebot to understand your pages, what they are about, and

whether you are offering a good experience to the visitor . Therefore, important ranking factors for

your website are included in these.

However, since these factors are under your control, Google needs other references to

understand if your content is really good . In the end, on-page SEO represents your website

talking about itself, but what do other sites think about it?

And that’s where off-page SEO strategies come in. With them, you’ll build a link with other websites

on the market to show that yours is a reference for them and you’ll also bring more traffic to your

pages.

But you should keep in mind that off-page SEO involves factors that you do not control, since other

sites are the ones that create the backlinks. You, at most, can create alliances or induce these

references. And here is another important difference in relation to on-page SEO.