The summer holidays are far behind us, and from the perspective that this offers, it is a good time to take stock and see how the season has gone. And it seems that this year has gone quite well, at least better than the previous year. This is reflected in the report by Statista and Booking.com , entitled Barometer of accommodation in Spain 2023 , which reveals that hotel occupancy in Spain reached 71 percent in the third quarter of 2023, an increase of 15 percentage points compared to the same quarter of the previous year. The average daily rate also increased, reaching 120 euros, eight percent more than in 2022.
The report also shows that Spanish hoteliers are more optimistic than ever about the future of their business. 74 percent of respondents expect their business development to continue to improve over the next six months. This is due to a number of factors, including the recovery of tourism, increased demand and improved economic prospects.
Accommodation trends in Spain
Spain is above the European average in several key indicators of the hotel sector. Hotel occupancy in Spain is five percent higher than the European average, ADR is two percent Middle East Mobile Number List higher and investment in digital transformation and sustainability is ten percent higher. These positive results demonstrate the attractiveness of Spain as a tourist destination and the competitiveness of the Spanish hotel sector.
Small and independent accommodations in Spain are also recovering from the pandemic. Occupancy in this type of accommodation reached 67 percent in the third quarter of 2023, an increase of ten percentage points compared to the same quarter of the previous year. However, small and independent accommodations are still at a disadvantage compared to hotel chains. This is because hotel chains have greater investment and marketing capacity.
The challenges of the sector
On the other hand, it is worth noting. That Spanish hoteliers see potential in the sale of additional services and in the offer of longer stays. Travellers are increasingly looking for unique Afghanistan Phone Number List and personalised experiences, and Spanish hoteliers are adapting their offer to meet this demand.
Energy, staff and tax costs are the main challenges facing Spanish accommodations. These costs are increasing, which is putting pressure on profit margins. Spanish hoteliers are working to mitigate the impact of these costs, but it is a challenge that will have to be addressed in the coming months.
