Optimize internal linking I also give tips on how to best implement internal links and recommend a few WordPress plugins that can help.
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What is internal linking?
Almost every website operator knows what external links are Optimize internal linking. So-called backlinks are still a very important factor for good rankings in Google, but they are certainly no longer the only one.
Other factors have become more important in recent years, and these include internal linking . These are links that point from A to B within your own website. This means that you link from pages, articles, categories or whatever to other content on the same website/domain.
This is something we are familiar with from navigation, for example, which already represents a type of internal linking. But there are even more options that you should definitely use.
Why should you optimize internal linking?
Backlinks are important, no question, but many people only value them Optimize internal linking. Internal linking is also important, and for several reasons.
On the one hand, many pages on large websites cannot be found by Google via external backlinks. Good internal linking ensures that Google azerbaijan phone number data can find every piece of content on a website.
The so-called ‘link juice’ is passed on via internal links. This means that with a certain link, you can classify individual content as particularly important for Google. For example, if you link an important sales page particularly often and appropriately internally, this usually leads to an improvement in the rankings of this page in Google.
But good internal linking is also important for the user experience of visitors. You should not rely solely on the main navigation, but give users options to access further content in various other places.
What does a good internal link look like?
You should be very careful with external links to your at some point everyone needs help own website. You should not build too many keyword links, as Google will quickly view this critically and may devalue these links.
The exact opposite is the case with internal links. Google itself recommends using meaningful link texts. This means that you should not link with “Read more” or “This way”, but with the main keyword or the article headline of the target article.
Example:
If I want to link my extremely extensive article fresh list on increasing traffic internally, then I shouldn’t use “Here are some tips” or something like that.
Instead, it makes sense to use the heading 101 traffic tips for beginners as the link text, because that’s exactly what the article should rank for.