In many aspects of life, quality trumps quantity. Lead generation is no exception. Regardless of the number of leads you generate, what matters at the end of the day is how many of them convert into paying customers. Increasing the percentage of leads who convert into paying customers is exactly what we mean when we talk about increasing lead quality.
However by making form
completion so easy, quality can suffer.
Why should you optimize lead whatsapp lead quality on Facebook?
Triple your ROAS
We’ve seen multiple examples where our clients have tripled their ROAS (Return on Ad Spend) through some basic optimization strategies.
Once you identify your best
past leads, you can feed these records back into Meta Custom Audiences to create lookalike and exclusion lists and set up target audiences. Meta’s new Lead Conversion Optimization does this on steroids within the live campaign (more on this later).
Beating the Competition
Increasing the value per lead means you can afford to pay more in meta ad auctions. This means you can outbid your competition, targeting the people most likely to convert on lead ads.
Keeping Sales Teams Happy
While a large number of leads is great, a huge amount of time is wasted calling and emailing invalid data or people who aren’t truly interested.
If low-quality Facebook leads are familiar to you, this guide is for you. Improving the quality of Facebook lead ads is no aub directory different than any customer journey, and here are some proven tips to help improve lead quality and increase conversion rates.
Higher Volume vs. Higher Intent Options
When setting up Facebook lead ad forms, Facebook offers two options: “higher volume” or “higher intent.” While the default option is “higher volume,” which is designed to make it easier for people to fill validate leads before sending out and submit forms, it may not result in high-quality leads. On the other hand, the “higher intent” feature optimizes.
quality over quantity by
adding a review step. This review step ensures that potential customers confirm their information before submitting the form, resulting in higher-quality leads. Therefore, if you want to increase the quality of your leads on Facebook, consider switching to the “higher intent” feature.