The use of chatbots was one of the fastest-growing web design trends in 2020 and will likely continue to be one of the biggest trends next year, too. Businesses are beginning to use bots to provide consumers with quick answers and solutions. Bots also ease the load on their customer service teams.
The use of chatbots was one
“Most people don’t want to talk on the brother cell phone list phone. If given the option, many lean towards the instant feedback of a chatbot to provide the answer they need,” explained Chumley. In fact, a recent study shows that 74% of users prefer chatbots when looking for answers to simple questions.
Now that the world of marketing has become more digital, it’s critical to adapt your brand’s content marketing strategy. Content marketing trends – like blogs, social media, and e-books – allow you to connect with your audience on a deeper level and add value to your brand.
We asked our Content Manager, Kristin Beach, to share her predictions for the new year. “I think the best mindset to have going into 2021 is to be flexible and open-minded because you never know what’s around the corner,” said Beach.
Top 3 Content Marketing Predictions:
1. Create Content that Connects
“I think one of the trends we will continue to see in 2021 is the idea the ultimate guide for online sellers & ecommerce brands of inclusivity and creating content that anyone can connect with,” Beach said.
Consumers want to do more than just buy from a brand – they want to connect with you. Creating content that is inclusive and purpose-driven helps cultivate a sense of community and belonging.
2. Use Video to Give Content a Voice
Video marketing will continue to grow in 2021, but not just because of in-person restrictions. Live video was trending even before the pandemic because it’s a useful and quick way to educate your audience and communicate your message. Most consumers want to get information quickly, and video marketing is the best way to accomplish this.
Google’s research shows that 70% of researchers and buyers watch videos throughout the buying journey. Your audience may not take the time to read an article, but they will watch an engaging three-minute video that provides the information they need.
“People can’t rely on in-person meetings anymore to maintain relationships. So, I think fax list we will see a continual increase in the digital marketing efforts of companies with the creation of videos to provide the personal and relational aspects that people are missing right now,” Beach explained.
3. Put Your Audience First
“If 2020 taught us anything, it’s to expect the unexpected and that we need to be adaptable and willing to change our content strategy on a dime,” said Beach.
Content marketing is active and dynamic, and it’s essential to let your audience guide you to create relevant content. Focus on your follower’s needs and what they respond to – then be willing to adapt as needed.
Top 3 Paid Advertising Predictions:
We asked our Digital Marketing Manager, Emily Tate, to share her predictions for the new year. “Before this year, we knew that having an online presence was important. But 2020 has accelerated the tradition from brick and mortar stores to online shopping,” said Tate.