Email marketing is one of the oldest forms of digital marketing and there’s a reason for that – it works! Using the power of email, businesses can connect with customers, build brand awareness, encourage brand loyalty, and nurture prospects to become paying customers. But while email marketing may seem like a simple channel to use, there’s an art to using it successfully. Plus many email providers like Google and Yahoo have made changes for bulk senders of email to comply with data regulations. There are also many artificial intelligence integrations and apps that can help you write emails, extract data, and segment lists to get a handle on. In this blog, we’ll look at the nuts and bolts of email marketing and give you some great examples to gain inspiration for kickstarting your campaigns. What is email marketing? Why is email marketing important? How do you build and grow your email marketing lists? How to do email marketing: A step-by-step guide 6 beginner-friendly email marketing campaign examples Email marketing FAQs Email Calendar Template 2024 Download Free What is email marketing?
The definition of email marketing is a form of digital marketing
that uses email to promote products or services to potential or existing customers. The DMA’s Consumer Email Tracker 2023 report found that subscriber value is increasing. In 2021, just 15% of consumers said their emails Antarctica Email List 5644 Contact Leads were useful, a number which has doubled to 32% in 2023. Dwell time is also high for email at 11 seconds compared to just 1.7 seconds for digital ad impressions, and 7.5 seconds for a TV ad. Email marketing is an essential channel leveraged by B2C and B2B companies to build brand awareness, grow customer loyalty, and drive conversions. Why is email marketing important? Email marketing is one of the most profitable direct marketing channels, with Statista projecting global revenue from email to reach $17.9 billion by 2027. The reason for this growth is that email marketing offers a direct and personalized way for brands to engage with customers. This helps build meaningful relationships, and drives conversions. Email also allows for targeted messaging so businesses can send segment audiences to send relevant messages. It’s also a cost-effective and measurable channel that can nurture leads over time to boost brand loyalty. “Email is one of those channels where there are so many nuances,” said email marketing consultant, Karen Talavera in a DMI podcast.
There’s an art and a science to it, and people
Are often so busy in the trenches that they don’t have time to come up for air, figure out what they should be doing, how they can do it better, and really put some true strategy to this channel.” Let’s look at three of the most important features of email marketing for your business. 1) Data collection One of the key reasons companies leverage email is for data collection. As the reliance on third-party cookies as a tracking method reduces, getting email subscribers is a great way to collect personal data from people who are interested in your business with consent. With consumers wanting to protect their information, businesses need to adhere to data privacy regulations such as GDPR or CCPA. Email uses first-party data to collect information in a way that builds brand loyalty and awareness. 2) Inbound marketing Email can also help you to attract prospects and leads by using relevant content. So, how can email marketing fuel your overall inbound marketing strategy? Email is a great way to engage with prospects who have already shown an interest in your company, product, or service. They do this by opting in or signing up as a subscriber to a newsletter. The nature of using email for inbound marketing means that your leads are warmer as they have greater intent and interest in your business. It also means the return on investment (ROI) is higher and costs can be lower as inbound email lists tend to have lower subscribers.
