And if that’s not a content marketing fail, then I don’t know what is.
Below, you’ll find all the information you need on why having an effective B2C content strategy will help you bring in more of the right types of buyers for your products and services as well as tactical advice for creating your own strategy.
Let’s dive in, shall we?
Benefits of Effective B2C Content Strategy
Here at WriterAccess, we spend a lot of time talking about how to create great content. Our audience of SMBs (small and medium businesses), dynamic croatia phone number data agencies, and members of the liberated workforce all strive to develop and execute content marketing programs that really hit home with their specific target audience.
These are all extremely good questions, and they are particularly important for B2C companies that rely on everyday consumers for their success. It is not just the mega-companies like Apple, Ford, Kellogg’s, or Coca Cola which need to build strategies to communicate more directly to consumers.
These are also the mom-and-pop shops, the e-commerce companies, and the small businesses that rely on a consistent stream of business from new features like custom topics potential customers to sustain their operations.
With the COVID-19 pandemic, economic uncertainties, and “new normal” of doing business, it may be more critical now than ever before for strategic B2C marketers to definitively communicate their ability to address consumer pain points.
These companies must find better and more efficient ways to increase traffic and sales, and that success will rely on their ability to create an effective B2C content strategy.
While a B2B content strategy focuses on decision-makers, a B2C marketing strategy focuses on communicating directly to the end consumer. Its purpose is to build familiarity, solve problems, and drive sales.
While some of the content delivery mechanisms uae cell number may be the same for both B2B and B2C companies, the tone and substance can vary substantially. Businesses are more focused on their ability to drive profit and satisfy their customers, while consumers are interested in satisfying their own needs.
What is a B2C Content Strategy?
In its 2020 B2C Content Marketing Guide, the Content Marketing Institute unveils some excellent research on the topic of B2C content marketing. Although it shows that B2C marketers are already getting some serious traction with their content marketing strategies, many companies still struggle to settle on their content marketing approach.
Today’s B2C brands are definitely making strides in achieving the goals of creating trust, providing education, and building brand awareness, but fall short on motivating sales, building a sustained audience, and nurturing relationships.
Instead of just a “one and done” strategy of promoting quick sales, B2C content marketing focuses more on the best way to build long-term relationships for a continuous stream of revenue.
The main characteristics of a B2C content marketing strategy include:
Buying decisions are far more likely to be driven by their emotions than by profit or money motivation. They want a purchase that can entertain, make their life easier, or help accomplish their goals. They love stories, social media, and video content.
Strategy Drivers
The B2C content marketer should focus heavily on the digital marketing side of the equation. Rich website content, informative blog posts, and relationship-nurturing social media outreach can help make those crucial emotional connections.
Focus on the Consumer Buyer Persona
As with the B2B market, the B2C target market includes many types of buyer personas. o focus on the keywords important to each persona to enhance search results.
How Can a B2C Content Marketing Strategy Help You Grow Your Business?
We actually will answer the howquestion in a little bit but, for now, that brings us back to the “why” question. How will having a content strategy benefit your B2C brand?
Here are just a few of the most important benefits your business can achieve with an effective B2C content strategy:
1. Drive inbound marketing and organic traffic.
Sometimes a business is lucky enough that a prospective customer will just come right to the website.