How to use competitive pricing strategy to increase sales
Making data-based pricing decisions is now more important than ever. Covid-19Â disrupted supply chains, slowed down production and distribution, and changed […]
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Planning Your B2C Content Strategy: How to Create Content That Attracts and Engages Customers
And if that’s not a content marketing fail, then I don’t know what is. Below, you’ll find all the
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Why B2B brands should
Saving time, increasing productivity, B2B brands communicating faster and strengthening customer loyalty. These are the advantages of integrating a professional
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Why B2B brands should use the Kano model
The Kano model can be used to identify the connection between certain product/service characteristics and customer satisfaction. Why B2B brands
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Better user experience using the Kano model
Theoretical models are too dry for you? That’s understandable, after all, B2B online marketing is about leads and sales. Better
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Typical shop systems in comparison
Which shop system is right for your company? That’s a very good question, but one that’s not so easy to
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Generation Z Marketing
Today, half of the people who influence purchases in the B2B purchasing process are between 18 and 34 years old (source: Google
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Data driven marketing
Data driven marketing Marketing is always based on a strategy and creative guiding principle at the beginning. In order to
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Trends in B2B online marketing
What motivates marketers in Trends in B2B companies? And above all, which marketing trend is really relevant? One thing can
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New features like Custom Topics
Another exciting moment in our AI journey was our advancement to our conversational intelligence software, Outreach KAIATM. The smart coaching
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With the 2024 season ending
We’re strolling through memory lane to recount some of our most exciting product innovations of the year. With the vision
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How does AI improve lead generation?
AI improves lead generation by analyzing vast amounts of data to identify and nurture high-quality leads. Instead of relying solely