Which means we are no longer limited to these predefined options. This brings us to the next topic, more on which later in the article. Attribution reports and models With no limitations in terms of data measurement, Google Analytics 4 offers impressive reporting capabilities. There are very few basic reports, […]
Whether it is worth switching to GA4 now. In this article you will learn: What is Google Analytics 4, What are the pros and cons of GA4, When and on what terms to decide to migrate. Why a new tool? Nobody likes change, so the announcement of Google Analytics 4 […]
Buy Now Pay Later offers an attractive route for customers looking for an alternative payment method to cash and online sellers looking to increase their customer base and provide a better experience to their target audience. In this post, we’ll explain what Buy Now Pay Later is all about, how it […]
Once you have calculated your CLV, what can you do with it? Here are some ways to apply CLV to your business: Get Higher Value Customers First, you need to calculate the CLV for all your customers and then you can identify which customer groups provide the most value for your […]
Here are some best practices on how you can upgrade your CLV: Repeat Purchase Campaign If you have your own eCommerce store, you can send post-purchase thank you emails to your customers who made the initial purchase. You can also send a cart abandonment email if a recently purchased customer still […]
As an online seller, you often spend a significant amount of time sifting through multiple metrics to help make sound business decisions. But what if we told you there was one metric to rule them all? Customer lifetime value – the value you can use to strategically choose your future marketing initiatives, […]
They, too, are guide in life largely by their nees and desires, so emotional branding, the Lovemarks theory, will appeal to them . When you build a message for them, rely on trends just as you would in communication with a client. Most companies do this, as you can see […]
Some will stop at learning Jamie’s recipes and making them at home. Some will still want to try the “real” or “richer” version of the dish. It is worth emphasizing the uniqueness of the different variants of recipes on the menu. Food marketing can be base on even one recipe. […]
The example always comes from above. Hotel advertising campaign – how to stand out from the competition? Our communication campaign include the following elements: audit and analysis of previous activities, communication audit, a new communication strategy in the offline world, to customers and employees. That’s all it takes to completely […]
A few-day integration trip relaxes the atmosphere and motivates you to act. Participants of the fun always come back to work with new energy and full of willingness to effectively achieve their next professional goals. The success of an enterprise depends on several things. One of them is a place […]
