In the battle for subscribers’ attention, everything matters! Every element of your letter should be thought out, both in terms of design and text content. Even those parts that, at first glance, are unnoticeable. For example, the footer.
What is the footer of an email? It is the last thing the recipient sees.
It gives your email a sense of completeness.
There is an opinion that no one reads footers. Perhaps they really are skipped. Because most footers do not have a special design or semantic dataset content. But you have a reason to distinguish your letters from the mass of similar ones and surprise subscribers with an original ending.
Required Footer Elements
There are elements that you must include in the footer of the letter, given the spam policy of mailing services.
To meet the requirements of email services, spam laws, and subscriber expectations, place the following elements in the footer:
1. The ability to unsubscribe. This point is one of the most important.
If the recipient does not understand how to what are the biggest benefits of social media for your business? unsubscribe from the mailing list, he will click on SPAM. Which will have negative consequences for your email campaigns in the future. Also, many mail providers block the mailing list if there is no unsubscribe link in the letters.
Yes, losing subscribers is unpleasant. But the situation has changed and they are no longer your target audience.
It is better to exclude such recipients from your contact list.
Make this element visible. Don’t hide it in the usa lists hope that the person wishing to unsubscribe won’t find the corresponding link and will give up trying to do so in the future. Instead, add humor and the subscriber will have a pleasant impression of you.