Is one platform suitable for all those different refugees? How do you deal with this?
Hadi: “The platform now offers information in 11 languages. The community management on social mia platforms such as Facebook, Instagram and TikTok, was only establish in September, but with great results. We start with a pilot project for the Arabic speaking target group, but with the excellent results of more than 200 content elements creat by a team of refugees, including podcasts, comy videos, motion graphic videos and infographics with a total reach of 400 thousand people, it was decid to expand the project from a pilot for Arabic speaking refugees to other communities. The plan is now to add three target groups in 2024: Ukrainians, Somalis and Ethiopians.”
What are your further plans for 2024?
“In addition to expanding community management to other target groups, we also want to make the information available with phone number lead visual material and a read-aloud function and also provide access to digital services from VluchtelingenWerk Nerland, such as digital consultation hours.”A well-thought-out content strategy for your social mia [6 steps]
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‘Can you create content for our social mia?’ is probably at the top of the list of questions we find in our mailbox. Of course we can, how to build a lead nurturing strategy?but not without knowing the strategy behind that content. When we ask further, it often turns out that there is little to no strategic thought behind the desir social mia activity. Just ‘visibility’ or ‘yes, the competitor also posts’ is not nearly enough. In this article we explain why setting up online communication from a strategy is so important. We also show you how to set up an online content strategy.
Why is a strategy important?
At the basis of every company lies (if all goes well) an overarching business strategy. You can compare this to a treasure map with a dott line to the palm trees australia database directory where the treasure is. The strategy gives you direction and shows you which steps you ne to take to reach your final destination, but it often does not contain all the details about the road there. Is that a tree or a rock that you will have to pass on your left? That vagueness is also the intention, because a strategy must remain flexible at the bottom level. However, that also makes it challenging to apply strategic pillars effectively and consistently to the practical matters that depend on your strategy, such as your social mia communication.