As promised, in the next part, we’ll give you an lead nurturing strategy efficient and scalable method for establishing your lead nurturing strategy.

Step 1: Think of the perfect process

First of all, you need to lay the groundwork for your entire strategy.

Try asking yourself the questions above:

  • How many leads will go through your process globally?
  • What is your average lead conversion time?
  • Do you already have any content that can be used for your strategy?
  • Do you have enough marketing and sales staff to handle the project?

This is a very important step, as your entire whatsapp number database strategy will be designed based on this information.

Plus, you can benchmark your competitors to see how they’re doing with your own strategy.

Step 2: Design your funnel

Think about all the different paths your leads can take from entering your sales funnel to becoming customers.

As examples:

  • Path 1: Your leads come in through SEO. They download an ebook on “Lead Nurturing.” A week later, they’ll receive an email inviting them to a private training session. A month later, a sales representative will call them to see if they need more information. Finally, they’ll receive a final email with a 10% coupon if they sign up within the next 7 days.
  • Path 2: Your lead enters through a PPC ad about “How to Improve Your Website’s Conversion Rate.” They click and are taken to a landing page where they can enter the dawn of social bot detection their email address to download an eBook. A week later, they’ll receive an email with a case study on how another company increased their conversion rate. Two weeks later, they’ll receive an email with a free audit offer. Finally, a sales representative will call them to see if they need more information.

And so on…

The important thing here is to try to map out each step of your strategy. This will help you understand what content you need and how often you should contact your potential customers.

 

When creating your lead nurturing campaigns, you must consider lead scoring!

Lead scoring involves creating a scoring system alongside your lead nurturing program. Every time your lead does something (such as read a blog post, respond to social media posts, china business directory or open a message from your email marketing campaign), they receive a score that reflects their participation in your lead nurturing campaign.

The higher the score, the better the quality of that lead. Using a scoring system should be part of any effective lead nurturing tactic.

 

Step 3: Create your content

As we said before, if you already have content that can be repurposed, great! If not, you’ll have to create it from scratch. There are many types of content:

  • Blog posts;
  • E-books;
  • Videos;
  • Infographics;
  • Podcasts;
  • Free tools;
  • Coupons;
  • etc

Your job here is to identify which content will be most useful to your audience at each stage of their buyer’s journey.

For example, if you’re in the awareness stage, your content should be more educational than anything else.

If they are in the decision stage, your content should be much more specific to guide them toward a purchase decision.

Step 4: Set up your automation

This is an additional stage.

You can do lead nurturing with pen and paper, or with Excel and a Gmail account.

But it won’t be as effective as if you used tools.

To build the best nurturing strategy, here are our recommended tools:

1) Marketing automation tool : like Plezi, for example. This is a good solution if you want to do efficient lead nurturing, as it allows you to send a large number of marketing emails to boost your different content while watching the lead move through the funnel you previously designed.

2) Sales automation software : such as LaGrowthmachine, for example. This tool can be combined with the previous one to collect the lead you identified with marketing and convert it during the sales funnel stage .

3) CRM : Like Hubspot, for example. This third tool will allow you to track your new customer once they’ve converted. You’ll be able to obtain highly detailed lead files for each one lead nurturing strategy and activate them for upselling.

The good news is that if you use LaGrowthMachine, you can automate a large part of your sales process.

You’ll be able to seamlessly integrate it with your other tools, as our technology is very open when it comes to integration!