Adding qualification questions to your Facebook lead forms can help your team better qualify your leads, but it can also have a huge impact on lead quality with Facebook Lead Ads.
This simple trick works
even better than you might expect with Facebook Ads. Here’s why Facebook is different from lead forms on your website.
Many marketers shy away from adding telegram data questions and pages to their lead forms because they fear increasing the cost per lead. This often happens with forms on their website.
However, Facebook’s algorithm is so good at optimizing for the set action (in this case, lead form submissions) that the cost per them to your crm lead doesn’t increase too much, but Facebook will default to higher-quality lead submissions.
If you make forms more
difficult to complete, the percentage of genuinely interested leads will naturally increase.
Additionally, these questions can be used aub directory to inform the customer about what they can expect. For example, if they are booking an appointment, ask what day of the week they prefer. This makes it more obvious, which is the purpose of the form.