In order to use this, it is necessary that you have implement the Facebook Pixel on your website. This forms the basis of your website statistics. This works the same as the code you ne to implement Google Analytics on your website. If you don’t have this yet, get it sort and in the meantime take a look via this demo account .
Omnichannel dashboard facebook analytics
Facebook Analytics combines data from your website, app, Facebook page, and Messenger.
In your Business Manager, create an Event Source Group to which you link your Facebook page, pixel and, if applicable, c level executive list your Messenger account and iOS/Android apps.
What is there to analyze next?
Audience overlap. What percentage of your And how many website visitors have had a Messenger conversation with you?
Funnels. How many people come to your website and leave a comment on your Facebook page within an hour? How many people buy a product on your website within three days of liking a Facebook post? And how many people visit a specific web page after having a conversation with your Messenger bot?
Retention. What percentage of your page visitors are still actively engag a month later? And how does that compare to your website visitors?
Everything about website traffic. Much of what you find in Google Analytics can also be found here. Information about who your visitors are, how do you recognize a faker? where they come from and what they yield in your webshop is available.
Possibilities and limitations
Facebook Analytics is definitely a powerful tool. It is not a replacement for Facebook Insights, but rather provides an extra layer of information. If you china numbers have a webshop or if customer service is an important part of your business operations, Facebook Analytics can provide you with additional insights into the role of Facebook in (purchase) behavior on your website and the influence of Messenger conversations on your page and website.Facebook fans also
Because Facebook Analytics combines data from different sources, it provides more cross-channel information than Google Analytics. It does take some time to get us to it and set up the right funnels and variables. What I miss is the connection with Instagram as a source. Hopefully this will be add in the future.