But how do you, as an advertiser or brand, recognize an influencer with fake followers? The last thing you want is for your beautiful message to only be seen by bots. This is how you recognize fakefluencers :
Check the engagement rate: does an influencer have a hundred thousand followers and only dozens of likes? Then the followers are probably fax lists bought.
Check the followers themselves: do you see a lot of followers with strange names, or without profile pictures? Then the followers are probably bought.
Check the growth of the account: does the number of followers increase or decrease by large numbers in a short period of time? Followers have probably been bought.
Editor’s tip: a tool like Social Blade can help you with this. Do you have any tooltips for this? Share them in the comments below and we’ll add them.
Comment pods
In addition, it is always wise to check the comments. Do you only see comments with emoji or only two or three words? Then the comments are probably bought, or a result of comment pods . Comment pods are groups of influencers who respond briefly to each other daily to beat the Instagram algorithm. The pods come in all shapes and sizes. programs are talking with indignation about the criminal And although the accounts that participate in this are real, it is still not authentic, and it does nothing qualitative for your brand or campaign. How do you
Cheaters are out!
Fortunately, we’re increasingly aware of the signs of fakery on the web. And with Facebook’s credibility now in question, it won’t be long before Instagram comes china numbers under scrutiny. Hopefully, the platform will take a harder look at the ways in which users game the system, and punish cheaters. After all, that’s what Google does.
Influencers will have it harder, but in the end it will only contribute to Instagram as the place to be . Because all that fakeness, everyone has a brother Dotan.