Facebook Insights Exports
Have you ever exported your Facebook page statistics? I often hear the same reaction from those who have done this. Usually something like ‘not being able to see the forest for the trees’ or ‘I didn’t even start’. It is indeed quite overwhelming, the exports that Facebook offers you. But there is a way to make this usable and ‘manageable’.
facebook export data
You will only find the export button on your Overview tab of Insights
In the options you get when you click on ‘Export Data’ in your Facebook Insights, you will see the following options:
facebook insights export options
It quickly becomes clear that there are three exports to be made, namely Page data, Post data and Video data . The latter option does buy bulk sms service not contain any new data compared to the other two, but is only a clustering of data around video content.
At the top of the screen you will see the message that you can export a maximum of 500 messages (for the Post data) at a time. facebook fans also visit your website? In addition, it is also not possible to export a period longer than 180 days. Below the date range you will see the option to export as an Excel document (XLS) or CSV file.
Your own layout
And then the most important option: Layout . If you leave this option alone, you will get a monster of a document. Columns that go on and on and that are not china numbers recognizable as data that you could do anything with. The golden tip here is to choose ‘Make New Custom Layout’. As you can see in the screenshot of my Insights below, it is possible to save this to use again as a template at a later time.
If you choose to create a new layout, you will see all possible options. Most options are clear, but some have a vague description or seem to be duplicated. What data do you want to see? That depends on what is important to you. To find out which data you find interesting or important, I have exported all the data and figured out what you actually see. Quite a lot of work, but then you don’t have to do it yourself. You can find the complete list here .