Where you need copywriting is testimonials.
1. You need good copywriting to
get testimonials.
Because you have to write an email to your customers.
You have to get their attention first.
Then you have to arouse interest
Satisfying a Desire
and encourage them to do so.
Get them to take action so they send you a testimonial.
These are the basics of copywriting.
If you send a boring email and say:
“Hey, I really need a testimonial from you!”
Then most canada email list people will not react.
The trick is that you also use copywriting to get an action from your customers.
2. When they send you a testimonial, you must rewrite the testimonial in such a way
that it also conforms to the laws of persuasion: It should not simply list irrelevant information, but convince others to buy from you.
That’s why you need copywriting here too.
You will get more testimonials and you will write those testimonials better.
#2 Emails
Emails are boring.
They may be factual because the writer thought:
“Yes, we are doing content marketing here , the content has to be factual, objective and boring.”
Total nonsense.
Copywriting belongs in email newsletters.
Good copywriting is interesting
It captivates the reader from beginning to end.
It uses short sales process: a 5-step process you won’t hate words, short sentences, good storytelling and takes the reader from
beginning to be numbers end – and to a call to action.
A good email always has a call-to-action and then guides the reader there.
If you just wrote your emails like this and said.