You Can Reach More Mobile Most consumers today use their smartphones for almost everything, including checking their emails. In fact, one of the most popular activities for smartphone users is reading and sending emails. It even beats scrolling social media and searching the internet
Here’s an important thing to keep in mind – while 48% of emails are opened on mobile devices, 69% of mobile users delete emails if they aren’t optimized. If you aren’t optimizing your marketing emails for mobile devices, you’re missing out on connecting with mobile users.
3. Email is the Best Way to Make Online Sales
The statistics on this are pretty amazing! Studies show special database that people who purchase products through email spend 138% more than those who don’t receive email offers. It gets even better, though – email marketing has an ROI of 4400% (yep, you read that right!)
But how email compares with social media? Here are a few interesting statistics to answer that question! Social media’s engagement rate is barely over half a percent (0.58% to be exact). Email, however, reaches about 85% of the people you send it to, and it has an open rate of almost 23%.
Email also has the most extensive user base overall AND the largest user base of any age group!
What is Email Retargeting?
Email targeting is an effective way to supplement email marketing with display ads. It’s similar to traditional website targeting, except it allows you to reach email subscribers instead of site visitors. Businesses display personalized pop up ads to leads who’ve already taken an interest in one of your products or services. Email retargeting can also make offers to someone who abandoned their cart before completing the purchase or upsell to customers who previously purchased from you.
Here’s how it works – specific code is placed in the email signature or how to increase your customer lifetime value HTML. When the recipient opens it, they’ll see your brand’s ads on pages they visit online. The ads are personalized based on the information you have about the subscriber. When the targeted lead clicks on the ad, they’re taken to the page on your website that allows them to make a purchase.
Coupled with email marketing, retargeting is a powerful tool that enables you to boost brand awareness and increase conversions.
What Types of Emails Are Most Effective?
There are many types of email marketing you can use to interact with your audience. Let’s take a look at nine of the most important types of emails to use.
1. Welcome Emails
Welcome emails help you market your brand to new leads and show your subscribers b2c fax that you value them and appreciate their business. One way to show this is to include an offer in your welcome email, like a discount or free trial.
Welcome emails are also the most effective type of email to earn conversions, and they generate more opens and clicks than other emails. Adding an offer will give subscribers even more incentive to convert.
2. Promotional and Special Offer Emails
These are some of the most effective types of email marketing. They are also great for earning conversions because your offers encourage your subscribers to make a purchase. Who doesn’t love getting emails about discounts and sales?
Promotional and special offer emails also help keep your audience subscribed and engaged with your business. When you send promotions that they can only receive through emails, your subscribers feel appreciated and will want to keep hearing from you. They may even get their friends and family to subscribe so they can get the same deals.