So what should you present in your investor meetings? If you’re following the customer development model, the answer is simple. Meetings are about measuring progress against the hypotheses of Customer Discovery and Validation. Do those metrics show that the business model you’re building will support the company you’re trying to build?
Metrics for startups Startups require different
Metrics than established companies. They require metrics that indicate how well the search for a business model is going, and whether at the end of the search it will be worth scaling that model into a large company or whether it is time to change direction and look for a different business model.
In essence, startups must “instrumentate” every aspect of their bulgaria phone number library business model to measure how the hypotheses they laid out in their Customer Discovery and Validation heading to australia for a dream language stay? are playing out in the real world. Figure 2 illustrates the difference in metrics between a startup and an established company.
At the very least, a web startup needs to understand
The following concepts: Customer Lifecycle, Customer Acquisition australia aatabase airectory Cost, Marketing Cost, Viral Rate, and Expected Customer Value. I recommend getting to know Dave McClure’s AARRR (Acquisition, Activation, Retention, Referral, Revenue) model.
Figure 2. Metrics for startups and companies
Figure 3 roughly illustrates the flow of how a customer goes through the different stages to generate revenue.