For many brands, turning off like counts on Facebook is a great way to encourage your audience to judge the content objectively. This is particularly helpful for brands that are just starting to grow their presence on the platform.
National Geographic doesn’t hide likes but here’s a peek at what this post would look like if they did:
Nat Geo Hiding Likes
5. Improves mental health
Unfortunately, like counts not only affect the content creation process but also people’s mental health. Experts have found that getting fewer social media likes can decrease feelings of self-worth in adolescents.
The lack of validation could lead to increased negative thoughts about themselves. This may even shop increase symptoms of depression and anxiety over time. So, one of the most obvious benefits of hiding likes on Facebook is the possibility of improving users’ mental health.
Why you may not want to hide likes on Facebook
On the flip side, hiding likes on Facebook may not always have positive results. For instance, influential users may be unable to demonstrate their content performance. As a result, they may have a harder time scoring brand partnerships.
For brands, not displaying your Facebook likes may come across as deceptive or questionable. In 3 important points when planning your ads a world where transparency has become the key to winning consumer trust, this could put a damper on your relationship with the audience.
How to hide likes on Facebook: Your posts
Have you decided to try out this new feature? If so, it’s super easy to set up. Here are three simple steps to hide the like count on your Facebook posts:
Step 1: Go to your brand Facebook Page and click on the profile icon at the top right-hand corner of the china business directory screen. From the drop-down menu, select “Settings & privacy” and then choose “Settings.” You can follow the same steps for your personal profile if you want to try it out for your personal Facebook account.
Facebook Page dropdown menu with arrow pointing to the settings and privacy button
Step 2: Once on your “Settings” dashboard, click on the “Privacy” button from the left-hand panel of the screen. This will open all your privacy-related settings. From here, you can change settings for your Page information, tagging actions, blocking and messaging.
Step 3: From the left-hand panel, select “Reaction preferences” at the bottom. Then toggle on the option to hide the number of reactions on your posts.