The headline ‘Virtual Happy Hour vol. 1’ infers nothing to do with the brand or product but takes a lighthearted approach in its communications. The light background makes the blue text stand out and highlights the speakers under the CTA which is simply ‘RSVP now’. It also offers a free product to drive engagement and sign-ups in the main text. 6) Airbnb – New product email When Airbnb launched a new feature the ‘Listings tab’, it used the opportunity to contact its email database to drive traffic and raise awareness. Airbnb new product email The email features a snapshot of the new tab on the app followed by simple text ‘Introducing the Listings tab’ followed by a click-through image to watch a film. The second section is titled ‘New ways to find great stays’ to entice people to click through to find out more about ‘guest favorites’. The CTA is simple and perfect for the audience – ‘Learn more’. Email marketing FAQs Let’s look at some on the most commonly asked questions as email marketing. When is the best time to send marketing emails? Establishing the best times to send emails could be a question of testing different days and times with your various audiences.
According to research by optin Monster
the best time to send an email is between 9 a.m. and 11 a.m. Additional engagement peaks can occur in the Armenia Email List 105644 Contact Leads early afternoon (1–2 p.m.) and evening (5–6 p.m.). However, there is no set time that’s best. The most effective way to find out is through trial and error with your databases. What is a good open rate for email marketing? The open rate of an email is the percentage of subscribers who open a specific email out of your total number of subscribers. According to GetResponse’s 2024 Email Marketing Benchmarks, the average email open rates are up by 12.84%, while click-throughs grew by 1.36%. The report believes this increase is down to marketers creating more relevant content and investing in segmentation and personalization. Here’s a breakdown of email metrics by industry. It shows that the communications industry saw the highest open rates, jumping from 48.8% in 2022 to 65.1% in 2023 while legal services saw the highest clicks from 3.2% to 12.1% – a 4x increase. Email open rate by industry What is A/B testing in email? A/B testing, also known as split testing, is a way of comparing two versions of an email against each other to determine which one performs better.
Variables in an email can be the subject line
The key is to perform one test at a time to gauge results. If you try two or more elements you won’t know why one test worked better than another. Also, set up your goals in advance so your test drives the right metric e.g higher open rates. A/B Testing Toolkit Download now! How much does email marketing cost? Aside from platform cost, you may want to hire an email specialist if you need more expertise in-house or rely on email for sales and revenue. If you don’t have a budget for an email marketing specialist, it’s best to complete a course that can give you the fundamentals and guide you with your email campaigns. Otherwise, you may end up spending more time undoing mistakes or starting over. (Updated 2024) Use email marketing to engage & influence Start using email straight away to engage and convert prospects into paying customers. DMI’s Email Marketing course is a certified online course made up of four modules that cover data strategy, crafting content and managing time, creativity and designing content and testing, optimization and automation. Sign up today to get started