We couldn’t look back at consumer behavior in 2022 without mentioning the Metaverse, right?
In fact, not only the Metaverse, but also new technologies have emerged such as:
- Virtual Reality;
- NFTs;
- Blockchain;
- among many others.
And in 2022, major brands sought to reach belgium telegram data their consumers through these new digital experiences, as is the case of Coachella , which after two years, due to the pandemic, returned in April of this year and had several new features related to the goal of innovating and creating meaningful experiences for its audience.
More traditional companies, such as Walmart , have also launched into the Metaverse, seeking to reach a younger audience, creating virtual spaces that offer interactive content and exclusive entertainment for their customers.
Have you ever thought about your brand entering this world as well?
Coming soon…
After two difficult years, consumer behavior and priorities have changed and 2023 promises to be the year in which we will see the consolidation of most of the trends that began this year.
It is therefore essential that brands are able to generate a sincere connection with their audience, truly caring about the security of their data, exaggerated animations & sound effects with issues of inclusion and diversity in the digital world and delivering quality content with incredible experiences for their consumers wherever they are.
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