Data storytelling is a technique that consists of transforming data into valuable information and transmitting it in the form of a story . In other words, it consists of combining narrative elements, such as context or characters, with real data to communicate complex information or analysis to the public in a more enjoyable and accessible way .
If storytelling is the art of telling stories, data storytelling is the art of transmitting data using the power of stories. Did you know that, according to a study , only 5% of audience members are able to remember a specific figure after a talk, while 63% do remember the story the speaker told them?
Data storytelling can be very useful in asia mobile number list the marketing field and we want to tell you why below. Once you are aware of the great value that data storytelling has in this sector, we will also teach you how to implement it.
Why choose Data Storytelling in digital marketing?
We can all agree that including real data in a digital marketing and communication strategy is very interesting. Adding statistics, percentages or figures about our brand or our sector to our content gives it greater credibility , trust and professionalism .
As for the audience, knowing this data can help them make better decisions . And audiences tend to find content that communicates data engaging.
For this reason, it is interesting t o transform router zyxel-usg-lite-60ax-wifi6 your include data in your blog articles, video marketing , social media posts or advertisements.
However, communicating data effectively is not easy.
This type of content runs the risk of being difficult to understand for the average audience or being bored, causing the user to lose interest. But to avoid this, in addition to using visual resources that help understand the data, there is another option that you can also put into practice: data storytelling.
Many times, graphics alone are australia database directory not enough to explain information and make it attractive, and data storytelling becomes the perfect technique. Its power lies in the fact that it allows us to explain information in a simple way so that it really interests and impacts the user . It even allows us to create an emotional connection between the audience and the content.