A lead conversion occurs whenever a website visitor takes an action that turns them into a lead.
These actions include a wide range of conversion goals that can have a positive impact on your sales and marketing efforts, such as:
What What is Lead Conversion Rate?
In short, lead conversion rate is the percentage of website or page visitors who complete a specific action.
To improve your lead conversion how to create recurring and consistent content process, you may need to supplement your analysis with other , more specific types of lead conversion rates.
The most common forms of lead conversion rates include:
Overall Conversion Rate
This metric evaluates all site traffic and measures the success of a particular conversion goal, such as the number of visitors creating accounts or making purchases.
Page Conversion Rate
This metric shows how phone number library effectively a page converts visitors into new leads . It can be used to redirect traffic to the highest converting sections of your site.
Channel Conversion Rate
Your channel’s conversion rate simply tells you how many leads are captured by a particular channel, such as Facebook Ads , Google Search Pages, or email campaigns .
This will help you determine business sale lead which channels to improve or invest in to effectively convert leads.
Keyword Conversion Rate
You’ll want to include high-intent keywords in all of your organic and paid marketing content, so it’s worth discovering which words and phrases generate the best lead conversion rates .
Campaign Conversion Rate
This metric shows whether a particular ad campaign was better than others. If one campaign is performing particularly well, you may want to direct more traffic to it. This can help increase your leads and maximize your sales efforts.