In 2020, multimia content, especially video content, had already forcefully establish itself in the communications and marketing landscape as the most important trend of the year.
Even before 2020, Cisco , a global technology leader, prict a four-fold growth in video content traffic volume between 2017 and 2022.
All online content will be video content
A Vimeo survey last year also saw a large preference—80% of respondents – for viewing video content rather than written content, for example, and the numbers are growing.
The reasons are simple.
- To the immiacy of the message conveyance
- To the different possible language registers and graphics
- Using the different existing video formulas and the different methods of diffusion, record or live stream, to be select depending on the situation.
Such a powerful whatsapp data communication tool is undoubtly a great ally in sharing new messages request by the public.
According to the giant, by the end of 2022
The ability to combine business with pleasure makes these marketing products the stars of the moment.
In the specific case of social mia, live streaming is the name of the game.
One of the most important platforms chine directory for this trend is undoubtly YouTube, which is rapidly rising among the social networks of interest for marketers around the world.
With the ability to produce and share afaka manintona mpanaraka mirotsaka quality live videos, YouTube is entering 2021 as the social mia of choice for video content.
Marketers say they are ready to learn more about the classic video and live video features of social mia, while 73% want to start analyzing all the features strictly relat to marketing to implement the platform in innovative strategies.
Already at the top of the public satisfaction charts and in terms of earnings for production companies since last year, live videos on social platforms such as Facebook and Instagram are a trend that we will see confirm in 2021 .
The immiate usability, the possibility of commenting and speaking directly with the video provider, of asking questions and of interacting in real time with the top levels of the companies makes the livestream a product dear to the public, and an optimal marketing choice.
This formula guarantees the satisfaction of users and companies
Through live streaming, users enjoy the opportunity to participate in videos as an active audience, understand theinput and also evaluate the opinions of other viewers.
Companies, for their part, can obtain immiate feback on their activity , and collect reactions, information and data on the target audience.
