Many brands still don’t know how to take advantage of User Generated Content , an important strategy that helps a lot in the promotion, engagement and sales processes.
Before we continue, let’s explain the concept.
User Generated Content (UGC) or User Generated Content (UGC), in literal translation, is all material that users post on the internet spontaneously regarding a brand, product or service.
And the company that encourages and intelligently uses these materials increases the chances of creating a very productive relationship with its customers and carrying out increasingly assertive marketing actions.
How to identify User Generated Content (UGC)?
Very simple: this content can be telegram number list on the users’ own social networks or on the company’s internet pages.
User Generated Content comes in different formats – texts, photos and videos – and is present in places such as:
- Product and service reviews
- Blog post comment section
- Comments on social media posts
What defines User Generated Content is spontaneous production, since the user makes a point of sharing an experience with a certain brand, service or product on the internet.
These materials are part of the so-called word of mouth and help other users make decisions. In other words, if people speak highly of a product, more people will want to try it too. If they speak negatively, they can put readers on alert.
READ MORE: Social listening: why this strategy is important for your business
The Value of User Generated Content for Brands
Building a relationship with below: example of mailing with simple and fast involves User Generated Content. After all, when we are happy or unhappy, we often use social media to express these emotions.
The same thing happens in marketing. When a customer buys a product they really like or is pleasantly surprised by online or in-person customer service, they usually post something about it on their social media, boosting the brand’s reputation and encouraging more people to have the same experience.
And, when a product does not arrive on time, does not meet expectations or if the service is not satisfactory, the user’s frustration also ends up on the brand’s social networks and pages.
The important thing is to know how to consider both manifestations and use them to improve the brand image and customer experience.
How can your brand use User Generated Content strategically?
The first rule to by mobile list that want to encourage. User Generated Content is to not be afraid. This is because there will be praise and criticism, and you need to be prepared to deal with them.
Other tips are:
Open spaces for users to express themselves
Enable comments on social media and blog pages so that users can express themselves and make their opinions public. If your company is an e-commerce, enable reviews so that other users can base their decisions on them.