As search queries become more specific, they reveal how UK consumers are making more selective purchase decisions than they have done in the past. Another example from Google’s write-up shows how queries related to “sustainability” have evolved over the years and how attitudes have changed during this period:
We’ve discussed how marketers can use specific queries to build better campaigns but we also have to consider why searches have changed in this way to fully understand the intent behind them.
1. Google is better at understanding complex searches
Google breakthroughs in AI and machine phone number database learning over the years mean its search engine is more capable of understanding complex queries – and delivering the right content for them. Rewind back to 2016 and long-tail keywords like “wedding guest outfits for over 50s” would have returned a mess of results.
Now, Google is much better at understanding the full context of queries and matching it to relevant content.
The better Google becomes at understanding and delivering
Content for complex queries, the more mical seo: increase your clinic’s online visibility advanced user queries will get. Likewise, as brands get better returns from publishing more specific content, they’ll continue to delve deeper into topics and consumer demands.
2. Users are more educated about topics like sustainability
If we go back to the evolution of queries belgium business directory related to “sustainability,” it shows how user knowledge of a topic can influence future trends. Back in 2016, searches for “sustainability definition” were far more common than they are in 2022 where users are now searching specifically for “sustainable kids clothing” and “sustainable gym wear uk”.
The evolution of these searches shows how users progressed from basic definitions to understanding specific issues, such as fast fashion and sustainable clothing. Obviously, this has an impact on how people in the UK are buying clothes – online and offline – which retailers need to respond to.