Within selective distribution we find the intensive and exclusive one.
They differ in that exclusive selective distribution chooses a much smaller number of points of sale, making the products perceived as more exclusive and the brand as more prestigious.
Selective, intensive and exclusive distribution, what is the difference?
You already know about selective telegram number list distribution, which is the one that chooses to sell in very specific and concrete points of sale to give a feeling of scarcity and exclusivity among consumers.
However, there are two more distribution strategies that are worth knowing so as not to confuse them with this one:
- Intensive distribution : this strategy aims to distribute the product in as many points of sale as possible. It is the strategy followed by brands that have products in supermarkets, pharmacies, all kinds of shopping centres, etc.
- Exclusive distribution : in this case, the brand chooses a single distributor or point of sale for each geographic area, which gives it a feeling of greater exclusivity for the user compared to selective distribution. An example of this type of distribution would be the luxury sports car brand Ferrari. This is a strategy that is often used by high-end car brands.
Examples of selective distribution
Gucci
Gucci is a luxury fashion brand that manufactures clothing, shoes, accessories, perfumes, etc. They are known primarily for their leather goods and are only present in stores with a marked exclusive atmosphere, both due to their location and the attention they provide to customers.
In this case, the Gucci brand is only conducting analytical research on user experience present in stores located on the most exclusive streets of certain cities. In Madrid, for example, we find one of its stores on Calle Serrano, one of the most exclusive in the capital.
However, since the emergence of the Internet, something that these stores also tend to do is sell their products on their own e-commerce sites in order to increase their reach.
Apple
Apple has a very specific selective australia database directory distribution strategy. On the one hand, it has its official stores (called Apple Stores) that are also located in very prominent locations in each city. On the other hand, it has authorized distributors, which Types of are independent companies that have been certified by Apple to sell its products. This allows the technology company to have maximum control over the presentation of its products and customer service to guarantee quality standards.
In both official stores and distributors, the service is as personalized and of the highest possible quality.
Chanel
Chanel is another example that follows the same line as Gucci, as they are dedicated to the same sector: luxury fashion. Both produce limited quantities of their products and have very strict control over the selected points of sale.