Twitter Blue for Business is a new way for businesses and their affiliates to verify and distinguish themselves on the platform.
After announcing the return of Twitter Blue, the social networking platform introduced Twitter Blue for Business. It’s a subscription service for businesses that also doubles as a verification system. Here’s what you can do with it, according to Twitter:
“As a Twitter Blue for Business subscriber, a company can link any number of their affiliated individuals, businesses, and brands to their account. When they do, affiliated accounts will get a small badge of their parent
company’s profile picture next to their blue or gold checkmark”
Blue for Business verifies official business list to data accounts on Twitter with a gold checkmark and square profile picture. Businesses can affiliate their leadership, brands, support handles, employees, or teams, which can help prevent impersonation and provide a way for other users to confirm if the information is coming from a legitimate source. Twitter will verify each affiliate and they’ll be officially linked to their parent handle based on a list provided by the parent business.
Twitter may still implement changes on their verification criteria and process, as well as their pricing, so stay tuned for updates. For now, Twitter is piloting Blue for Business with a select group of businesses. It will be rolled out to more businesses next year.
Social
Twitter Rolls Out View Count for Tweets
With this new feature, tweet impressions are now publicly visible.
In an effort to prove that Twitter how much does instagram advertising cost users are more active than they seem, Elon Musk has announced that Twitter is adding a public View Count metric on tweets. This is similar to the view count displayed in videos posted on Twitter. With this new addition, any user can now see the real-time impression count of a tweet.
Previously, tweet impressions have only been visible to the account owner. Now anyone can determine the reach and impact of any Twitter user’s content. While this may or may not encourage people to participate more in the platform, businesses and brands can find the View Count metric helpful.
For instance, you can use it to measure the reach and engagement of your sponsored content on Twitter. View Counts can also help you identify who the real influences are in their niche, as engagement numbers may not always give you the whole picture. As Twitter user Wall Street Silver pointed out, this public metric could potentially expose padded engagement data:
Musk also reassured naysayers that Twitter is still in the process of improving the View Count feature, while disclosing that they’ll tidy up the aesthetics and add a setting to turn off the feature.
He also revealed that there will be “several major UI improvements coming in January,” so that’s something to look forward to in the platform.
What you can do next:
- Use Twitter’s new Adjacency Controls to prevent your ads from appearing alongside Tweets that aren’t aligned with your brand values. This way you can better protect your brand image while you optimize your ad placement.
- If you haven’t already, it’s time to start migrating to Google Analytics 4. Take advantage of the migration tools and personalization features available to familiarize yourself with GA4 so you can effectively utilize it.
- If your business, brand, or affiliates are at risk of impersonation on Twitter, subscribing to Twitter Blue for Business and getting verified may help prevent it. A verified badge makes your official account and representatives more recognizable on the platform and adds credibility to the information and content you publish.
- Use Twitter’s new View Count feature to get more accurate data on your tweet impressions and sponsored content reach. If influencer marketing is part of your strategy for Twitter, take tweet impressions into account when determining the effectiveness of an influencer’s reach and engagement within their community.
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