Try Suggested cards

You can now change the metrics on the overview and realtime cards. On the overview card, hover over a metric to see a drop-down menu so you can change the metric.

On the realtime card, you can also choose from a number of  phone number database dimensions (e.g., Audience, City) or let Google choose a dimension for you (i.e., Choose for me).

Restore your choices

Whether you change the metric, dimension  date on a card, Google will restore your choices in future sessions. Additionally, when you return to a report using the “Recently accessed” section, you’ll see all the changes you made to the report.

 

When you’re new to a property and haven’t viewed a card frequently, a new “Suggested for you” section will appear. The section surfaces cards that are popular across all GA4 properties to help you find useful information in your property.

Provide feedback

You can now give a thumbs up or what is instagram advertising thumbs down when hovering over the top right of a card in the “Suggested for you,” “Because you view frequently,” and “Insights” sections. The feedback options allow Google Analytics to provide you with more helpful information in the future.

 

Search

Google Announces New AI-Powered Search Innovations

Discover the new Google Search features europe email debuting in India, including search in video and bilingual capabilities.

In the 8th annual Google for India event, Google shared new AI-powered innovations debuting first in India: Multisearch, bilingual search results pages, and speech recognition.

Multisearch lets users search for information using images and text simultaneously. You can take a picture or use a screenshot and then add text to your question to find more visually relevant results. Multisearch is available in English in India, and will be coming to other Indian languages in the next year, starting with Hindi.

Google is also piloting a new feature where you’re able to search for anything that’s mentioned in a YouTube video. To access it, click the “Search in video” button beneath a video. Enter a search term, and then you’ll be taken to the part of the video you’re looking for.

To make it easier for people who use more than

one language to seek and explore information, Google is also making the search results pages bilingual. Using advanced machine learning-based translation models and a cross-language search technology, they will serve “high-quality and relevant content” in a user’s local language alongside English results, if that’s how the user chooses to view search results.

This functionality has already started rolling out in Hindi, and will be expanding to other Indian languages in 2023, including Tamil, Telugu, Marathi, and Bengali.

Google introduced a new speech recognition model as well, which can more effectively understand people who speak in Hinglish (Hindi and English). Their neural-network inspired speech recognition model takes into account the individual’s accents

 Surrounding sounds, context, and speaking styles.

Google says, “Through this project, we endeavor to make products that rely on speech recognition technology, like Google Assistant, more accessible to everyone.”

To learn more about the newest Google innovations launching first in India, read their announcement here.

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