In 2022, TikTok became a hot trend among young people and adults and remains a very strong digital trend for the coming year.
The video app is so powerful that it is even australia telegram datan catching up with Google when it comes to searches. This was shown in an article published by Google itself , where it reported that almost 40% of Generation Z prefers searches on TikTok and Instagram to searches on Google and Maps.
With the power of the app, the “TikTokization” of other apps was gaining more and more evidence. Instagram, for example, prioritized video this year with Reels, leaving its feed with the face of TikTok. Youtube also needed to position itself in the trend of short videos and launched Youtube Shorts , with the aim of helping content creators to attract b2b crisis communication: 5 do’s and don’ts the attention of their audience with shorter videos.
Therefore, as a marketer, you must stay tuned to TikTok and the new features that the platform launches because it will continue to set trends in 2023.
Data security, a point that will continue to be relevant in 2023
Discussions about privacy in the digital environment, the end of third-party cookies and growing concerns about the LGPD have taken hold in the marketing sectors of agencies and brands.
A study published by Adobe , with nearly 6,000 consumers surveyed and more than 900 leaders in the EMEA region, showed that 70% of consumers are concerned about how companies use their data.
According to the study, 67% of respondents intend to stop buying from brands that mishandle their data . Data protection policies must therefore be taken more seriously in 2023.
Customers who trust a brand tend to recommend it to their friends, make repeat purchases and become promoters of the company on social media. This bond of trust between brands and users is undoubtedly a trend (almost an obligation) for next year.
(Good) content is still important
According to research conducted by Google , 87% of respondents betting email list say that good content is personalized and relevant. That is, good content delivers what the user is really looking for quickly and with quality, promoting a good experience for the public.
Therefore, creating regular content, without a defined strategy, is no longer enough these days. Brands must worry about creating a connection with their readers, with content that generates an increasing sense of community and belonging .
In this way, for Google users , for v