Meta followed up its rollout of the Facebook Reels API in September with December 16, 2022’s addition of Reels metrics to the Facebook Video Insights API.
Reels performance data include average minutes viewed, comments, plays, minutes viewed, post reach, responses, and shares. Developers can acquire and analyze these information for any individual video on a Facebook page during the course of the content’s lifecycle.
Additional resources
Here are some helpful tools and tutorials dataset to get you started on Reels API for Facebook:
- FB Reels API Developer Docs
- FB Reels Sample Apps on GitHub
- IG Reels API Developer Docs
- Other reels resources
The improvement to the Video Insights API will be accessible for both the current and all previous versions of the Graph API, where it will immediately become accessible to developers who have access to the relevant APIs and won’t necessitate the need for extra App Review.
What you can do next:
- Explore and familiarize yourself what is social selling? with GA4’s new and improved functionality and generate custom reports whenever needed.
- Try out the new WhatsApp features, such as 32-person video calling, the option to message or mute users, and call connections.
- Test your creativity and try out Instagram’s recent updates like Notes, Group Profiles, and Candid Stories to connect and collaborate with other like-minded users.
- Review the best practices on insights APIs and apply these to your content for optimal performance.
- Emphasize E-E-A-T, meaning Experience, Expertise, Authoritativeness, and Trustworthiness to meet or even exceed Google’s quality rater guidelines.
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