It is striking that for the first time in years there has been no growth in the use of the total number of platforms, which remains at 4.4.
Development of number of platforms us – Newcom 2024
The biggest growers: TikTok, LinkIn & Instagram
TikTok continues to grow, although this has level off. Last year it was still 34%, now it is 6% in daily use. The biggest climber is LinkIn, with a growth of 10% (from 5 to 5.5 million users).What are effective strategies to manage communities on social mia? If you have many branches as a store, you could focus on the local aspect. Or you let the target group do the community management themselves, and tell about their experiences. In this article you can read about the approach of Zeeman and VluchtelingenWerk Nerland.
Creating engagement has been the ultimate goal for social mia teams for years. A good way to do this is to build an online community. As many as 90% of social mia marketers found this crucial in 2023, my colleague Elsemieke Land wrote in this article (bas on research by Hubspot). Consumer behavior confirms this social mia trend. Some 20% of social mia users had participat in or join an online community on social mia in the 3 months prior to the research.
Both Zeeman and VluchtelingenWerk Nerland
develop innovative strategies for their communities on social mia. In the run-up to the SocialToday Event, where they share their approach and experiences, I interview Kasper Figee (Zeeman) and Hadi Hasan (VluchtelingenWerk Nerland).
Zeeman: focusing on local communities and communities around themes
Zeeman has 1300 stores and all of these stores are allow to start their own social mia account. They find a local approach very important and give store teams plenty of space to manage their own social mia accounts.
Kasper, how does this fit into your vision and strategy?
Kasper: “We want to become the local hero for both low-income and cost-conscious customers. With more than 1,300 stores throughout Europe, we can always be found somewhere nearby. That’s where we can make a difference. Many of our stores have a social heart, are involv in the neighborhood and are enterprising. We are there for people who have less to spend, but also for people who consciously choose not to pay too much. That’s possible because we are frugal.”
Besides the local approach, you also have communities around themes or products. What is the biggest difference?
Kasper: “We have inde also set up communities ourselves, such as a Baby & Child community and a ‘Creative’ community rcs data with many fans who crochet and knit. The big difference with the store communities is that in these theme communities the content is post by the members themselves. Where tips, inspiration and the result are shar. In a Zeeman store community the content is post by the store team. And it is often customers of the store in question who follow the page to see which new items have arriv in the store.”
I can imagine that there are many differences between the accounts. What are you doing to further professionalize australia database directory community management?
Kasper: “We have a toolkit for our stores with tips and ideas for creating, managing and maintaining your own store page on social mia.”
Also read: Hook-up calendar 2024: theme & holidays for your content planning
And how do you maintain continuity and high commitment?
Kasper: “By regularly inspiring the stores internally and sharing moments of connection. In addition, we place all social content that image explaining what a lookalike audience we create for our country accounts on a digital image bank and we present internal Social Mia Awards annually.”