The business strategy forms the top layer of your strategy fan and contains your vision , positioning and the distinctive value(s) of your company or organization for your target group. The marketing strategy is part of the business strategy, of which the content strategy is in turn a derivative. Your online marketing goals therefore largely determine what the content strategy should look like. Incidentally, your content strategy can of course go further than online (think of publications in magazines, for example), but we will limit ourselves here to online communication.
The strategy fan
The strategy fan
The added value of a well-thought-out content strategy
A content strategy is nothing more or less than the strategy behind your content and its distribution. Simply think of it as whatsapp leada blueprint that defines the various ways in which your content contributes to reaching your “X” on the treasure map. The content strategy is usually a predetermined plan that consists of several phases. It ensures that both the form of your content and the way in which you use it, align exactly with the goal you have in mind. Effective, consistent content is not the most exciting thing there is, but it is essential to continuously support your business growth.
So: what does a good content strategy bring you?
Content that fits your business strategy and radiates your core values.
Targeted content to convey your identity.
Guidelines to engage and retain your target audience.
Guidelines for which channels to use.
A consistent content flow.
And also not unimportant: what does consistently strong content bring you?
You touch, stimulate, inspire, etc. your target group.
The loyalty of your target group increases over time.
Your brand becomes top-of-mind among an increasing number of your target group
You introduce your target group to more and more aspects of your brand.
Getting started with content strategy
A detailed content strategy contains the answers to a number of important questions that you asked yourself during the drafting process. strategy and positioning: think first, then act The answers can often be found in your business strategy. Think of questions such as: what do you want australia database directory to achieve with your content? Who do you want to reach with it? What feeling that fits your brand should your content convey? And what stories do you want to tell? ‘Goal’ is the key word. The method: