The headline ‘Virtual Happy Hour vol. 1’ infers nothing to do with the brand or product but takes a lighthearted approach in its communications. The light background makes the blue text stand out and highlights the speakers under the CTA which is simply ‘RSVP now’. It also offers a free […]
Purchase email database
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A workflow is a series of automated emails that are put in a certain order to nurture a prospect or guide a customer to take a certain action. There are a few steps required to set one up: Set a goal for your workflow – For example, it could be […]
There are several ways to do this. Use CTAs – Use clear and directed calls to action (CTAs) on your website or landing pages to urge people to sign up for email updates Use social media – If you use any social media channels, let your users know that you […]
Email marketing is one of the oldest forms of digital marketing and there’s a reason for that – it works! Using the power of email, businesses can connect with customers, build brand awareness, encourage brand loyalty, and nurture prospects to become paying customers. But while email marketing may seem like […]
Google evaluates content and determines rankings. Unlike smaller, targeted updates, core updates affect a wide range of search queries, industries, and languages, meaning they can cause significant fluctuations in rankings across the web. The 2018 core updates MozCast, which measures the level of volatility in search results, recorded very high […]
What do They Mean for Brands and Marketers? At first glance, this appears to give very little away. The update was described as a “broad core” change and the later advice to webmasters was to “create great content”. As noted in the introduction to this article, Google’s aim is to […]
Hummingbird has affected how all queries are interpreted, but it has particularly benefited companies that work to create conversational search experiences. Google labeled this update “Hummingbird” because it is “precise and fast”. Rank Brain Initial launch: 2015 In a sentence: Google announced in October 2015 that it had started using […]
Google Algorithm Updates: Articles •digital strategy •search engine optimization Clark Boyd photo by Clark Boyd Posted on Oct 14, 2024 Google tweaks its search algorithms at least once a day, with the aim of providing increasingly accurate results for every search query. Such a rapid pace of change can cause […]
If your meeting is about finding solutions or generating ideas, kick it off like that. In advance of the meeting, ask people to write down two or three ideas. Then go round the table and ask people to share those ideas. After each one, ask for opinions and feedback and […]
Meetings can be fun and highly effective, but an inefficient one can be a drain on your time, especially if you’re busy. This doesn’t just apply to those working in the digital marketing sector, it applies to any industry. Whether it’s a quick team meeting or one that requires brainstorming […]
