Marketing Basics

What is Market Segmentation? At its core, market segmentation is the process of dividing a broad consumer or business market […]

Market segmentation, at its core, is the process of dividing a broad target market into smaller, more manageable subgroups or

  Customer segmentation is the process of dividing your target market into distinct groups based on characteristics such as demographics,

At its core, customer segmentation involves dividing a hotel’s broad customer base into smaller, distinct groups based on shared characteristics.

Traditional customer segmentation, while valuable, often faces several inherent limitations: Limited Data Processing: Human analysts can only process so much

But what if you’re a budding entrepreneur or an SME with a limited budget? The good news is you don’t

What is Customer Segmentation and At its core, customer segmentation is the process of dividing a broad customer base into

At its core, customer segmentation is the process of dividing your entire customer base into distinct groups based on shared

highly competitive market, generic marketing strategies are no longer sufficient. Customers expect personalized experiences, and businesses that fail to deliver

This isn’t merely about categorizing companies; it’s about deeply understanding the diverse motivations, challenges, and aspirations of your B2B clientele.

At its core, customer segmentation is the process of dividing your e-commerce customer base into distinct groups based on shared

Why Customer Segmentation is Your Secret Weapon Before we dissect the factors, let’s briefly reinforce why this process is non-negotiable