It’s important to clarify that these actions are complementary to the other two types of SEO we know: traditional and local. This means you can work on all three What Strategies and Tools is International aspects simultaneously (as long as you have physical sites for local SEO) to achieve the best search engine rankings.
How does it work Strategies and Tools
That is, if you see a trend in one country.Google can take action to benefit from it. But if, in turn, the same URL is being used in different countries, you should think twice before taking a single action.Another very interesting parameter when working on international strategies is to understand thatAn example philippines email list can be seen if we analyze the search for “International School” in the United States or SpainAs we can see.It’s not just how Google modifies its results that changes. In Spain.It’s more dynamic, while in the US, we have a greater
Data variations in international web positioning
When working on international SEO, we have to be very careful when measuring data. It’s necessary , and this occurs.In addition to all this, we need to know the URLs and keywords under which everything occurred.
We must also keep in mind that not all countries . You might assume that Google is almost always king, but it’s important to segment our strategy apatelypropri.Having said all this. We should know that there are more than 200 known positioning factors on Google.But we also have to consider that that is increasingly capable of analysis, especially since they’re working on . Which reduces the number of analysis errors.
Keys to designing an international SEO strategy
When we begin , we must understand that we live in a world full of trends, and that these trends vary greatly depending on what we want to position. Therefore, it’s extremely important to have a handle onWhat are the key aspects that an international SEO strategy should include? We’ll look at them right now.
When it comes to an international SEO strategy, nothing beats This is essential for us to perform our work well as SEO professionals.Marketing is one thing, but is quite another . We know they are constantly how to increase your customer lifetime value changing, whether they need to access new markets or want to promote different services or products depending on the destination country.
Different strategies depending on the country and with a single domain
Depending on the budget we have to develop international SEO actions in each country, we will have to consider
That is, if we need to generate traffic from a country for business reasons, but don’t have the budget for it (sometimes this happens), we can consider working on what marketing calls ” saturated markets .” We can do this with less competitive search engines that generate customers for our client. That’s why we need to know which browsers are used in each country
It will depend primarily on the competition for the keywords we’re targeting. But isn’t it worth boosting your brand’s positioning to improve its reputation?
Keep in mind that this is something any potential client will look at before making an international contract, and they will consult the brand’s results in their national search engine.
Align International SEO and Digital Marketing strategies Strategies and Tools
Another thing we must keep in mind at a strategic level is that not all international SEO strategies are created equal . We must adapt them to the we need and the one the company has already defined.
That is, imagine that you need to work on an eCommerce strategy belgium business directory in a specific country, for example.
Users will want to see positive comments or references from other people in that country. Therefore, developing a brand strategy there will generate the trust your potential customers need to make a sale.
An example could be the typical articles that you will see of the type “The company NAME lands in our country…” On the Internet nothing is a coincidence, as my colleague Alberto Flores says , “everything is part of a big lie” and if not, just ask .
I often see strategies that use literal translations from the primary language into another language to access other countries. This, in my view, is a mistake.