There are at least 600 companies that design customer relationship management (CRM) tools and systems, in all shapes and sizes.
And these systems come with a number of features and benefits that are beyond belief. There have never been so many options.
However, for a small business or hungary phone number data startup looking to increase your sales, choosing the right software is actually easy: the best CRM app is the one you can (and will) actually use .
Why is an easy-to-use CRM system the best sales software for a small business?
Again, let’s face it. If it’s not easy, you (and your sales team) won’t use it.
Here is a list of the benefits you will get from an easy-to-use CRM software:
- Free up your time. You avoiding common email campaign management mistakes don’t have to waste time navigating through CRMs for sales . As a small business, your time is better spent with customers.
- Stop dropping leads. A CRM system can only make you foolproof if you understand it thoroughly. Otherwise, it’s just another sales tool that you’re not using to its fullest.
- Spend less time learning how to use it. A faster learning curve means you can get to work and get sales results faster.
- Onboarding new salespeople is also done in no time. Invite them to use the CRM as soon as they arrive at the company and get them up to speed right away.
- Enjoy your work more with a simple CRM. Gone are the days when small businesses had to work with poorly designed software. Use sales software you love.
The Importance of Easy-to-Use Customer Relationship Management Software in Numbers
How important is ease of use mobile list really? How much weight should it be given when choosing?
Let’s talk numbers!
Many studies show that ease of use is the most important feature:
- 72% of senior executives would trade greater ease of use for fewer features (CSO Insights)
- 65% of sales professionals consider ease of use as the most important CRM feature (Inside CRM)
- 43% of CRM customers use less than half of the features (CSO Insights)
- 70% of employees say poor technology hurts productivity, ahead of burnout, illness and office politics (Staples Workplace study).
This importance of ease of use for customer relationship management leads to a situation where many companies (including Salesforce and SAP) claim in their marketing messages that their software is easy to use…
But despite the marketing talk, are these systems as simple as they claim ? How do you separate the wheat from the chaff?