Sarah Wallis, the VP of Athleta and GM

Five strategies for athleisure jamaica phone number library brands to boost retention while we work and workout from home through the use of technology.
The athleisure industry witnessed the highest ever growth last year, making the industry worth 18 billion dollars. Today, the category is still growing fast.

of Ecommerce says: “We have seen our customers looking for more ‘work from home’ styles. We’ve specifically seen a rise in popularity among a handful of our jogger styles that provide her with a polished look, while still getting the comfort and stretch that she expects when looking for relaxed loungewear that she can wear at home.”

Now is a great time to focus on turning

an influx of new online shoppers into long-term, loyal customers, by boosting your repeat purchase rates.

Here are five strategies you can apply to your athleisure ecommerce business to boost retention:

Turn guest shoppers into loyalty program members

Members generate between 12 and 18% more revenue per year than guest shoppers. When a know who you know first-time shopper lands on your website, encourage them to become a member. For example, you can show a pop-up adb directory notification or offer them loyalty points for account creation.

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