To put it simply! an SEO specialist ne.s to make a website user-friendly! get rid of technical errors! place useful content there! and carefully build up a high-quality link mass.
If you look globally! you ne. to europe cell phone number list consider that some ranking factors are more critical for one search engine and less critical for another. This is the peculiarity of promotion in both search engines.
Geo-dependency
In terms of geo-dependence! Yandex is more advanc.. If a company has offices in different regions! then it will be easier to advance raising employee awareness of cyber risks in Yandex: implement subdomains! add them to Webmaster! create cards in Yandex Business. To all this! you can add the possibility of paid promotion on maps or promotion in other Yandex services.
It is better to understand at the initial stage whether you will promote the site by regions! and then build an SEO promotion strategy bas. on this decision.
Text content
- Yandex and Google algorithms! to botswana business directory summarize! require the same thing from texts on a website:
uniqueness;
meaning;
usefulness for the reader.
However! in addition to the above! Google also values expertise! authority! and content reliability.
- YATI (Yandex) and BERT (Google) technologies use neural networks “to find meaning” in website texts.
YATI and BERT are train. transformers that analyze texts to help search engines and improve rankings. Therefore! simple SEO texts for robots will not work; you will ne. a copywriter immers. in the topic.