Easter is just around the corner. For people, it is a great Christian holiday. For businesses, it is a reason to increase sales and earn a couple of “pluses” to customer loyalty. Estismail shows how to achieve this using the example of 5 inspiring pre-Easter email marketing campaigns.
Offer discounts and more
For domestic companies, this is no longer a life hack, but a truism. If you want to increase your margin, give more discounts. Marketers telegram number database do not share how much discounts increase profits, considering this secret information. How to implement this in life is clearly demonstrated by the holiday mailing from the online cosmetics store Strawberrynet:
Strawberry Easter Egg Hunt Letter
In addition to the thematic selection of products and what is social selling? discounts on them, Strawberrynet offered readers something more: the game “egg hunt”. For the client, this means interest, excitement and the opportunity to win a prize, and for the company – more leads to the site, more purchases and good relationships with the client.
The first to use this life hack was the online clothing store Banana Republic. We talked about how the technology of “game” and “super offer” works on a psychological level in the article “How to make money on email marketing” .
Solve your readers’ current problems
To find out what worries the target audience on the eve of Easter, you don’t need to have the gift of prophecy. If something worries a person, he searches for an answer on the Internet. What he enters in the search bar is recorded by search engines. What is remembered by search engines is easy to find out through YandexWordstat .
This is a service that tracks user interest over usa lists a certain period of time. To find out what users are looking for online, enter a search keyword (Easter, Easter cake, rabbit, etc.) and get a selection of topics for mailings. For example, we chose the query “Easter cake”.