By Editorial Staff with No comments Digital insightsDigital Marketing
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Pinterest held its third global advertiser conference, Pinterest Presents 2023, on Wednesday, September 13, 2023. At the event, the company announced a series of new features, products, and updates for advertisers, agencies, and users, as reported in a press release sent to the media.
Specifically, Pinterest has introduced the following ad formats and tools for advertisers and brands:
Premiere Spotlight in Search and Home Feeds: Premiere Spotlight allows brands to purchase premium placements on the platform to promote their campaigns and achieve maximum visibility to consumers. Now, Premiere Spotlight will not only be available in the Search feed, but also in the Home feed, so advertisers can reach users from the moment they open Pinterest.
Showcase ads:
Showcase ads are a new advertising solution that allows users to preview and explore a brand’s content by scrolling through branded images. Brands can create rich, interactive experiences using the format’s cards and features, adding more context and inviting users to further explore the brand.
Quiz ads : Pinterest Quiz ads offer a deeper level of personalization for brands on buy telemarketing lead Pinterest. Brands can include up to three questions per quiz to create an entertaining experience for users and show consumers more personalized insights that help them make decisions and a valuable purchase.
Creative Studio : This new tool, coming soon, will give brands a quick way to create lifestyle images for Product Pins.
“We’re innovating faster than ever
we have a robust slate of relevant, personalized products to reach consumers what shoes will men wear this summer? with intent, and we’re evolving to be the best full-funnel solution in the industry. We’ve made Pinterest more measurable from first impression to last click, and we’re excited to share more about our new products that encompass the entire consumer journey in a more positive space.”
Bill Watkins, Chief Revenue Officer
Mango, the first brand to use interactive formats in Pinterest campaigns
In Spain, according to information provided by Pinterest to the media on the america email occasion of the global Pinterest Presents 2023 conference , Mango has been the first brand to use interactive formats for its campaigns. With the aim of “continuing to generate brand visibility on the platform and purchase consideration, Mango has chosen these new formats for its most recent campaigns.”
