While high-quality leads can be found in most campaigns, optimizing targeting and creative can have a huge impact on quality. The goal is to get the most high-quality leads with the available budget.
Keywords Using long-tail
keywords instead of short-tail keywords may decrease traffic volume, but it will increase high-quality traffic with a higher intent to purchase or acquire the product or service. For example, the keyword “digital buy telemarketing data marketing” will have more volume, but the quality of “learn digital marketing online” or “buy digital marketing course online” is better and more specific.
Similar and Excluded Audiences
You can target better potential customers by marketing and sales teams scaling similar audiences from your existing customer database. Also, if someone has already signed up, you should exclude them from your targeting to save ad spend and not annoy the consumer.
Creative When writing your ad copy, landing page content, or images, specify the product and services you offer, who you offer aub directory them to, and any geographic limitations. For example, Lead Generation Agency – B2B – UK, US, and Europe.