Director of Strategic office building Marketing of the hypermarket of goods for repair “Stroy Grand”
The construction industry continues to face market instability. According to the National Association of Builders, prices for basic construction materials in the first half of 2024 show a significant increase compar to the same period last year. On average, their cost increas by 10% to 21%. Consumers are forc to look for new ways to optimize repair or construction costs without compromising quality and safety. Alexander Grin’ko, Director of Strategic Marketing at the Stroy Grand hypermarket of home improvement products, explain how to adapt to the new market realities and minimize costs.
Market analysis and search for the best prices
The first step to office building creating an effective purchasing strategy is to thoroughly study the market offerings. It is important shareholder database to familiarize yourself with the prices of various suppliers, both large and small. Large companies can offer stable prices and quality guarantees, but small firms often offer more favorable conditions or unique types of goods.
In some cases, in office building a large construction supermarket, for example, screws of a certain brand can cost 120 rubles per 100 pieces, while in a local hardware store you can find the remains of the same screws that were brought in several years ago – twice as cheap. However, there are also reverse situations, when it is cheaper from large chains. Therefore, it is important to monitor all available options.
When comparing the range
You ne to office building focus on the right prospects consider not only the price, but also the quality of the goods, delivery and service conditions. Sometimes a lower price may be associat with high transportation costs or long afb directory delivery times, which can ultimately affect the project completion time. Create a table with the main characteristics and prices to visually assess which of the suppliers offers the best conditions.